Target market recognition and appeal. Differentiation from the competition.
Challenge: To provide Peak Barber Co. with a fresh logo package that better positions the company in the market, while paying homage to their barbershop roots.
Approach: Barber pole colors and understated mountain peaks are paired with a simple, but impactful typeface to create the modernized Peak Barber Co. logo package.
Results: A sleek mark that speaks to the target market and the founders' vision – products that give you the confidence to take on the world. Recognition within the market and differentiation from the competition. Featured on all hair, skin, and beard products. Visit Peak Barber Co.
