At the Y, memberships support daily business operations while donations support community initiatives, like Livestrong at the YMCA, which helps cancer survivors get back on their feet, and Safety Around Water, which is designed to teach youth critical water skills to prevent drownings.
Financial Development and Marketing collaborated to create the 2025 Community Campaign toolkit. I led the design and development of over 130 assets, including posters, banners, campaigner handbooks, envelopes, thank you cards, pocket folders, virtual backgrounds, case documents, donor walls, digital slides, and more. Many of these assets required personalization for each health and wellness location and now serve as various touchpoints across Silicon Valley.
