For 25 years, YMCA Project Cornerstone has empowered youth by engaging caring adults, fostering social-emotional development, and building healthy relationships, impacting schools, families, and tens of thousands of youth each year.
Workshops serve as a main avenue of this work. Here, staff train schools, educators, and caring adults on the Search Institute's Developmental Assets model and various youth-focused topics.
The goal of this project was to provide a fresh design that followed the Y brand and provided consistency and structure for all presenters. I collaborated with key stakeholders and led the development of the brand refresh, which has been successfully implemented and is actively in use today.
