For 25 years, YMCA Project Cornerstone has empowered youth by engaging caring adults, fostering social-emotional development, and building healthy relationships, impacting schools, families, and tens of thousands of youth each year. Workshops serve as a main avenue of this work. Here, staff train schools, educators, and caring adults on the Search Institute's Developmental Assets model and various youth-focused topics.
This project aimed to provide a fresh design that followed the Y brand and to provide consistency and structure for all presenters. I collaborated with key stakeholders, led the brand refresh development, and the new template has been successfully implemented and is actively used today. The streamlined workshop template brand guidelines utilized by the team are featured below.
