Challenge: Silicon Valley is often seen as a symbol of wealth, innovation, and progress, but it also has some of the starkest economic inequality in the United States. "This is the Tale of Two Valleys. While extraordinary opportunities exist for some of us, many others have been left behind. The effects of this opportunity gap are deep, and if we don’t close it now, it will echo for generations."
Approach: Design a compelling print piece that combines impactful imagery with data-driven visualizations and a clear call to action to highlight disparities within Silicon Valley and present specific giving opportunities. "What if, instead, every child grew up with the support, preparation, and opportunities that only our most privileged kids have today? What if this could happen in a safe community, alongside caring adults who are themselves learning and growing?
Results: Individuals across Silicon Valley were inspired to contribute to Y programming that expands opportunities for underserved populations.
