Drawing inspiration from an LED display at the Apple Park Visitor Center, I began a self-taught path in After Effects, allowing me to integrate motion design into YMCA virtual trainings, annual events, wellness facilities' digital displays, and more.
When utilized properly, motion assets can capture attention, elevate brand perception, increase engagement, and boost brand recall. Looping motion graphics below, played prior to events and classes, help to reduce perceived wait time and to set the tone.
