At the Apple Park Visitor Center, I was inspired by a large LED display featuring subtle motion. This sparked my self-taught journey in After Effects and led me to integrate motion into virtual trainings, events, wellness center displays, and more at the Y.
When utilized properly, motion assets can capture attention, elevate brand perception, increase engagement, and boost brand recall. Looping motion graphics below, played prior to events and classes, help to reduce perceived wait time and to set the tone.
